The pandemic put the brakes on recent consumer tech innovation, which is why anticipation is building for CES 2024, when many companies will display their latest and greatest. Ben Arnold, Circana’s executive director, industry analyst, consumer technology, provides innovative examples that go beyond tech gadgets and shares what he hopes to see at the show. 


  • From autonomous vehicles to drug discovery, artificial intelligence is making headlines. How will AI positively impact the daily lives of consumers? 
  • Virtual reality hardware has been updated, but new applications are still possible, from warehousing to personal fitness.  
  • Circana research highlights opportunities for harnessing tech to empower consumers to take more control over their health. 
  • Pet tech has been a darling of CES in recent years, but we’re due for a new wave of innovation.
  • Don’t miss Ben Arnold and Paul Gagnon’s CES presentation: Navigating Today’s Consumer Technology Market, January 8, in the West Hall, room 232, 2:00 p.m.