For businesses, diversity, equity, and inclusion (DEI) has positive benefits for workers, for business results, and for the people and communities they engage with. Cecilia Ogude, Circana’s senior vice president of global diversity, equity, and inclusion, breaks down the benefits and discusses what’s missing without DEI.


  • Diversity neither focuses on one element or group nor diminishes the value of one group over another. It includes and supports everyone. 
  • Equity, not equality, gives everyone access to opportunities. 
  • Inclusion allows individuals the freedom to bring their lived experiences to their work, contributing to a rich corporate tapestry. 
  • Without support for DEI, businesses stand to lose a connection among employees, leading to reduced collaboration and innovation.