This workshop provides an interactive forum where participants learn to realize the full potential of POS scanner data by following the Store Data Sales equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS (retailer scan) data terms, concepts and measures, including calculations. Utilizing case studies and actual examples of Circana reports participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.

2024 session dates coming soon!

10:00am – 4:00pm CT

Sales, Marketing, and Category Management Professionals

$1,250 per person



Fill out the following registration form and a Circana Training Representative will contact you to confirm your registration.

Please note: If there are 0 registrations 7 days prior to the session date, the session will be canceled.

Refund policy: We value your business and ask that you notify us of any cancelation at least 7 days prior to your session date.  Cancellations made with less than 7 days’ notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.