This virtual workshop provides an interactive forum where participants learn to realize the full potential of retailer point-of-sale (POS) scanner data by following the Store Data Sales Equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS data terms, concepts, and measures, including calculations. Utilizing case studies and actual examples of Circana reports, participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.

January 17, 2024
March 13, 2024
May 15, 2024
July 17, 2024
September 18, 2024
November 13, 2024

Time: 10:00am – 4:00pm US CT

Audience: Sales, Marketing, and Category Management Professionals

Cost: $1,250 per person

Location: Virtual


Fill out the following registration form and a Circana Training Representative will contact you to confirm your registration.

Please note: If there are 0 registrations 7 days prior to the session date, the session will be canceled.

Refund policy: We value your business and ask that you notify us of any cancelation at least 7 days prior to your session date.  Cancellations made with less than 7 days’ notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.