CHICAGO, October 12, 2023 Circana, formerly IRI and The NPD Group, today announced that Profiles in Diversity Journal has named Larissa Jensen, senior vice president and global beauty industry advisor, to its list of 2023 Women Worth Watching in Leadership®. In its 22nd year, the annual awards program is designed to acknowledge dynamic women around the world who exhibit dedication to their careers, families, community, and the young adults who they often mentor in their fields. 

Spanning more than two decades, Jensen’s extensive beauty experience and passion for the industry provide a solid framework for her role as a strategic advisor and recognized expert in the skincare, makeup, fragrance, and hair markets. Working with emerging and established beauty brands and retailers, she successfully translates sales and consumer data into easy-to-understand narratives that showcase valuable insights and reveal high-potential business opportunities. She is an adjunct professor and advisory board member for The Fashion Institute of Technology (FIT) graduate program in Cosmetics and Fragrance Marketing and Management, and on the board of advisors for Cosmoprof North America.

“Larissa’s knowledge, passion, and charisma shines in her ability to connect the dots and surface fresh perspectives to exceed the needs of Circana’s beauty clients,” said Lori Monaco, president of the U.S. beauty practice at Circana. “She is a true role model, demonstrating that anything is possible personally, professionally, and academically. To many, Larissa is always a woman worth watching. Congratulations to Larissa and all the inspiring women recognized.” 

The Women Worth Watching in Leadership list is featured in Profiles in Diversity Journal’s September issue. It includes insights for advancing women in the industry from each of the honorees. 

About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at

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