CHICAGO — March 14, 2024 Circana™ announced its 11th annual industry performance awards just ahead of The Inspired Home Show, hosted by the International Housewares Association in Chicago March 17-19. Awards were presented by Circana’s Home Durables practice to the small appliance and housewares (non-electrics) brands in the United States with the largest dollar share increase among key categories in 2023, compared to 2022, according to Circana’s Retail Tracking Service. Awards were also presented to leaders in the primary industry segments tracked across North America, recognizing brands with the most significant dollar/peso share increase in the U.S., Canada, and Mexico.

“As consumers continue to seek comfort and functionality in their homes, the home appliance and housewares industry remains pivotal in meeting evolving consumer needs and preferences,” said Lora Morsovillo, president, Home Durables, Circana. “Amidst ongoing changes in consumer behavior, it’s inspiring to see the dedication to innovation and consumer-centric approaches from companies across the industry. We congratulate this year’s winners for their outstanding achievements and contributions to shaping the future of the home industry.”

About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at

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