Introducing Circana’s Fast Feedback Guided Surveys, the ultimate tool for CPG brands seeking to quickly harness the power of consumer insights. This innovative approach enables brands to access and act upon feedback from verified omnichannel buyers in just 7 days or fewer. With Circana’s expertise and Zappi’s advanced consumer insights platform, brands can now configure predesigned surveys tailored to their specific needs, gaining invaluable insights to refine product offerings, marketing strategies, and overall brand perception. It’s time to elevate your brand strategy with actionable data that drives real results.


  • Speed and Efficiency: Answer pivotal business questions within 7 days using insights from verified buyers.
  • Customizable Surveys: Access four preconfigured surveys designed for CPG brands, with additional surveys in development for continuous insight generation.
  • Actionable Insights: Leverage the combined power of Circana’s Receipt Panel and Zappi’s consumer insights for dynamic and impactful decision-making.
  • Expert Guidance: Benefit from real-time project approval and expert advice from Circana’s consumer and shopper insights team.