Nuremberg, February 1, 2023 The NPD Group, a leading global information company which recently merged with Information Resources, Inc. (IRI®) to create a leading global technology, analytics and data provider, today announced the winners of its fifth global and European* Toy Industry Performance Awards. The annual awards are based on 2022 sales and are given to the manufacturers or license owners of Europe’s top gaining toy properties**, top global*** toy manufacturer, top global toy property, top-selling global toy, and, for the first time, acknowledging sustainable toys, according to NPD’s Retail Tracking Service. 

Global Top Toy Manufacturer of the Year 

The LEGO Group 

Global Top Toy Property of the Year 

Property Manufacturer 
Pokémon The Pokémon Company 

Global Top Selling Toy of the Year 

Item Manufacturer 
Hot Wheels Singles 1/64 Assortment Mattel 

Europe’s Top Gaining Toy Property of the Year 

Property Manufacturer / Licensor 
Pokémon The Pokémon Company 

Europe’s Top Gaining Toy Property by Category 

Categories Property Manufacturer / Licensor 
Action Figures & Accessories Funko Pop! Funko 
Arts & Crafts Painting by numbers Ravensburger 
Building Sets LEGO Star Wars The LEGO Group 
Dolls Rainbow High MGA 
Games & Puzzles Pokémon The Pokémon Company 
Infant/Toddler/Preschool Toys Toniebox Tonies 
Youth Electronics Tamagotchi Bandai 
Outdoor & Sports Toys X-Shot ZURU 
Plush Squishmallows Jazwares 
Vehicles Hot Wheels Mattel 

Europe’s Sustainable Toy Awards 

Best-selling Manufacturer  Best 2022 Launch 
Ravensburger Playmobil Wiltopia 

“Once again, The NPD group is proud to acknowledge the innovation and quality of the toys and games being developed by our clients. And for the first time ever, we are celebrating two manufacturers whose efforts towards a more sustainable world have struck a chord with consumers,” said François Klipfel, President, Toys, The NPD Group. “Our sustainable toy awards include all toys made from at least 70% recycled materials, organic materials, or wood from well-managed forests. Congratulations to all the winners.” 

Source: The NPD Group/ Retail Tracking Service, Euro Sales, January-December 2022 
*Europe includes the UK, Germany, France, Italy, Spain, Belgium and the Netherlands 
** Properties with the largest increases in euro sales 
***Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil, and Australia 

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