Chicago, June 17, 2024 – Circana today announced the winners of its fourth annual Outdoor Sports Retail Performance Awards. The awards acknowledge the fastest-growing brands in the U.S. outdoor and snow specialty retail markets based on in-store and e-commerce sales revenue, according to Circana’s Retail Tracking Service data.

“The outdoor industry is meeting its customers at the corner of all their lifestyle needs, from campgrounds and sports fields to backyards and travel adventures,” said Michele Arnold, vice president of Circana’s sports equipment business. “In recent years, the market has welcomed more and more casual consumers seeking new experiences for physical and mental health, as well as the convenience and versatility that many outdoor products deliver on. We are thrilled to recognize the successes of companies that are playing an important role in shaping the future of the outdoor industry.”

Below are the 2024 winners of the Circana U.S. Outdoor Sports Retail Performance Awards:

Fastest-Growing Brands in the US Outdoor Speciality Market

CampingMountain Summit Gear
Equipment AccessoriesStanley
Snow Sports Equipment*K2
Water SportsCurrent Designs
Source: Circana, Retail Tracking Service, U.S., Outdoor Specialty and Sport Specialty E-commerce, dollar sales, 12 months ending March 2024
*Source: Circana, Retail Tracking Service, U.S., Snow Specialty and Snow Internet, dollar sales, August 2023-March 2024 combined

Among brands that comprise the top 80% of category dollar volume

Past winners include BOTE Paddle Boards, BUFF, Dometic, goodr, Gregory, Hey Dude, HOKA, Klymit, Lifetime, Liquidlogic, NEMO, On, Picture Organic, Rumpl, Thule, and Vans.

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