THE SINGLE SOURCE OF TRUTH FOR

Sports

To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the sports and recreation marketplace.

With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.

That sales tracking information is also a critical ingredient in our analytic solutions, such as forecasting, segmentation, price and promotion evaluation, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, fishing equipment, ski and snowboard, cycling, running, and fitness equipment.

Join more than 7,000 clients and partners worldwide

It all starts with

Sports Industry Experts

Michele Arnold

Vice President, Sports Equipment and GM Mid-Market

Expert Bio

“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. Circana’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”

Drive Sports Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Your Customers

Optimize Product Portfolio

Benchmark Your Sales Performance

Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

18 Dec 2025

Insights in Action

Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth

This guide provides five fundamental principles of consumer behavior that are supported by our data and examples of how these principles can be applied.

Industry Posts

Featured Solutions for Sports Brands

Circana offers tailored solutions for every corner of the sports industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.