In this webinar, Circana and FMI dive deep into the table-stakes trends of holistic health, transparency, and the connected consumer.
They answer these key questions:
- How are different health needs changing how, what, and where people shop?
- What are some tangible ways to reach and engage shoppers based on their holistic health and wellness needs?
- What future considerations should be made as sustainability and transparency goals are now commonplace in fresh foods?
- How will education, awareness, and activation evolve now that the consumer is truly “boundaryless” in-store and online?
Jonna Parker, Principal, Fresh Center of Excellence, Circana
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, Circana
Rick Stein, Vice President, Fresh Foods, FMI