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Circana Has What Your Business Needs

The most complete view of the home consumer, inspiring actions that unlock business growth.

The U.S. home industry is evolving. And macroeconomic challenges continue to change consumer behavior. How can you grow market share moving forward?

Exclusive Insights
Complete the form to receive your exclusive custom analysis.


Unlock Business Growth

At Circana, we measure markets to help our clients benchmark performance, identify opportunities, and make strategic decisions that drive growth. We provide industry expertise, thought leadership, and strategic counsel for C-suites of some of the world’s most successful brands.


To highlight what our data, technology, and industry expertise can do for your business, we’ve partnered with the IHA to create a custom analysis just for IHA members. This one-time offer reveals new insight on retail and consumer trends to use with your retail customers, and it is customized for your needs with a deeper look into one key segment of your choice. Available for over 30 categories, you can take the first step toward a deeper understanding of our industry and gain the clarity you need to spark growth.

Categories Available

Not sure what's right for you? We can help.

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Relevant Articles





Data that delivers clear benefits

  • Lead discussions with your retail partners with consultative insight on the state of the industry

  • Understand your brand and competitors' share in the marketplace to gain/defend shelf space

  • Inform your product development team on growing product features to drive innovation and identify white space opportunities


What’s included:
  • Macroeconomic trends

  • Retail and shopper trends

  • Trends in home

  • Growth categories and category trends

  • Top growing brands

  • Pricing trends

  • Additional category insight for one category of choice

  • Presentation and Q&A with Circana industry analyst

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