

Circana Has What Your Business Needs
The most complete view of the home consumer, inspiring actions that unlock business growth.
The U.S. home industry is evolving. And macroeconomic challenges continue to change consumer behavior. How can you grow market share moving forward?
Exclusive Insights
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Unlock Business Growth
At Circana, we measure markets to help our clients benchmark performance, identify opportunities, and make strategic decisions that drive growth. We provide industry expertise, thought leadership, and strategic counsel for C-suites of some of the world’s most successful brands.
To highlight what our data, technology, and industry expertise can do for your business, we’ve partnered with the IHA to create a custom analysis just for IHA members. This one-time offer reveals new insight on retail and consumer trends to use with your retail customers, and it is customized for your needs with a deeper look into one key segment of your choice. Available for over 30 categories, you can take the first step toward a deeper understanding of our industry and gain the clarity you need to spark growth.
Categories Available

Relevant Articles

Data that delivers clear benefits
Lead discussions with your retail partners with consultative insight on the state of the industry
Understand your brand and competitors' share in the marketplace to gain/defend shelf space
Inform your product development team on growing product features to drive innovation and identify white space opportunities
What’s included:
Macroeconomic trends
Retail and shopper trends
Trends in home
Growth categories and category trends
Top growing brands
Pricing trends
Additional category insight for one category of choice
Presentation and Q&A with Circana industry analyst