Circana Has What Your Business Needs

The most complete view of the home consumer, inspiring actions that unlock business growth.

The U.S. home industry grew significantly during the pandemic. But we foresee challenging times ahead. How can you grow market share moving forward?

Unlock Business Growth

At Circana, we measure markets to help our clients benchmark performance, identify opportunities, and make strategic decisions that drive growth. We provide industry expertise, thought leadership, and strategic counsel for C-suites of some of the world’s most successful brands.

To highlight what our data, technology, and industry expertise can do for your business, we’ve partnered with the IHA to create a custom analysis just for IHA members. This one-time offer reveals new insight on category- and brand-level performance, customized for your needs. Available for over 30 categories, you can take the first step toward a deeper understanding of our industry and gain the clarity you need to spark growth.

Data that delivers clear benefits

  • Lead discussions with your retail partners with detailed subcategory views by industry
  • Understand your brand and competitor’s share in the marketplace to gain/defend shelf space
  • Inform your product development team on growing product features to drive innovation and identify white space opportunities

What’s included:

Industry performance by category

  • Subcategory performance
  • Brand landscape
  • Top selling items
  • Attribute performance

Categories Available:

HOUSEWARES

  • Cookware
  • Cutlery
  • Food Storage
  • Kettles
  • Kitchen Gadgets
  • Portable Beverageware
  • Tableware

HOME ENVIRONMENT

  • Air and Water Purifiers
  • Floor Care 
  • Home Comfort

KITCHEN APPLIANCES

  • All Fryers
  • Blenders
  • Breadmakers
  • Citrus Juicers
  • Coffee/Espresso Makers
  • Compact Refrigerators
  • Countertop Microwaves
  • Electric Grills/Griddles
  • Electric Kettles
  • Electric Skillets/Woks
  • Food Processors 
  • Juice Extractors
  • Multi Cookers
  • Rice Cookers
  • Slow Cookers
  • Toasters/Toaster Ovens
  • Vacuum Sealers
  • Waffle Irons/Sandwich Makers

PERSONAL CARE

  • Garment Care
  • Grooming
  • Hairstyling
  • Oral Care

Learn More

Complete the form to receive your exclusive custom analysis.