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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Market and Consumer
Complete Market
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
Deeper Insights
Spot growth opportunities earlier and gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers using 91% of CPG dollars sourced from census POS. It’s the closest you can get to complete market truth.
Simplified Ways of Working
Save time and boost your confidence in omnichannel insights with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place.
Enhanced Clarity
Discover a more prescriptive path to ROI with market insights tailored to your custom product hierarchy and attribution so you can strategize more effectively.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of our Complete Market Solution
Channel Splits
Our Complete Market solution delivers unmatched visibility into in-store and online sales, including detailed breakdowns by fulfillment type, all anchored in Circana’s trusted census-based POS data. It simplifies how you measure omnichannel performance by giving you deduplicated and additive retailer-based insights so you can make confident, strategic decisions that drive growth.
Enhanced E-commerce Capabilities
In addition to POS and EPOS data from top retailers, you also get a detailed view of how they’re performing, down to the account level, making it easier to spot growth opportunities and benchmark results. By combining item-level, receipt-based e-commerce data with traditional POS and EPOS metrics, you can tailor reporting using custom hierarchies to focus on answering the questions that will move your business forward.
Attribute Marketplace
The Attribute Marketplace feature is an add-on offered within our Complete Market solution that lets you choose third-party product attributes unavailable in typical syndicated reports. Fully integrated with Circana’s existing models, these extra attributes help you uncover new growth opportunities and gain a clearer, more detailed look into your business’s positioning.
Integrated Fresh
Integrated Fresh expands Circana’s Complete Market coverage to offer detailed tracking of random-weight and perishable items, which includes high-demand convenience categories like prepared meals, pizza, breakfast sandwiches, and $2 billion in new incremental sales from dispensed beverages. By harmonizing fixed and random-weight data, this solution empowers manufacturers and retailers to make confident decisions with unmatched accuracy and depth in fresh food analytics.
Your Trusted Source for Monitoring and Measuring Cross-channel Sales Performance
Our Complete Market solution helps give you a decisive edge across all channels by providing comprehensive coverage of major e-commerce and brick-and-mortar retailers. It’s backed by 91% of CPG dollars from census POS to deliver the closest view to complete market truth.
Complete Market Use Cases
Retailers
Retailers use our Complete Market solution to see a clear picture of their sales performance against competitors. With detailed channel insights into in-store and online sales, you can quickly spot opportunities to improve pricing, product assortment, and promotion strategies, helping your business grow steadily.
CPG Brands
CPG brands use our Complete Market data to understand what’s driving their products and categories. With the most accurate data available, you can confidently track sales and market share, pinpoint high-growth attributes and channels, monitor competitive opportunities and threats, strengthen retailer partnerships, fine-tune pricing, and find new ways to increase your business and returns.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with our Complete Market Solution
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