SOLUTION

Circana Marketplace

We bring your entire network of technology, data, and analytics partners together in one place

Circana provides visibility into consumer behaviors, covering $4T+ in global consumer. Our footprint covers 20+ countries representing 80%+ of the world’s GDP and spanning 2,000+ categories to understand shifting consumer behaviors so you can stay ahead of the evolving consumer.

We have 1,900+ partnerships covering nearly every consumer product purchase across 500K+ stores so you gain deeper partner knowledge and increase collaboration. We have global purchase-based data with 30MM+ products tracked across 26 industries so you can significantly improve your ROAS through better targeting, optimization and measurement.

How Circana Marketplace works

The most complete view

Circana Marketplace offers a continuously growing network of partner data and services across categories. You can feel confident that their solutions will integrate easily with your existing Circana ones and that they meet our high technology, data, and analytical standards.

Consolidated Insights

Available through Circana Liquid Data®, Circana Marketplace eliminates your need to support multiple technologies across your organization. It’s easy for you to bring together disparate data sets and deliver cohesive insights.

Secure Data

Self-service data integration, extraction capabilities, and hybrid and private cloud deployments are seamless. You control how and where to store your sensitive data.

Circana Marketplace Partner Directory

Narrow your search for Circana Marketplace partners by choosing a category.

Media

Deploy solutions that improve your content creation and audience targeting. Optimize your campaigns in-flight and measure your campaign effectiveness. Circana’s media partners will help you maximize ROI on your traditional and digital media investments.

Analytics

Harness the power of machine learning and artificial intelligence. Circana’s analytics partners can help you uncover unexpected insights, improve your innovation and forecasting, optimize your advertising, and identify actionable in-store and digital trade and distribution recommendations.

Data

Circana’s data partners can help you achieve a more complete understanding of your supply chain, products and consumers — using market, consumer, causal, environmental, social media, brand, health and wellness, and inventory data.

Technology

Get more from your technology investments using a cloud data platform and user-specific application software solutions from Circana’s technology partners.