In 2023, CPG private labels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation. Mary Ellen Lynch, principal of Circana’s center store solutions practice, discusses private brand shoppers and what they’re looking for.
Listen in as we discuss the trends and opportunities that can help you outpace the competition.
What can CPG retailers and manufacturers expect this Thanksgiving? Anne-Marie Roerink, president of 210 Analytics talks turkey — and economic pressures — with Circana’s Joan Driggs. Times are tough, and while it’s critical to be realistic about a challenging economy, it’s also an opportunity to connect with shoppers.
To achieve growth, companies strive to predict what consumers are likely to do both now and in the future. According to Lance Goodridge, Circana’s executive vice president of analytics and insights, optimal forecasting will fit with current performance, include appropriate and predictable causal factors, and be within the bounds of company objectives. No small feat.
The unique value proposition of frozen foods is not getting the attention it deserves. Based on her webinar, Icy Hot Insights: Frozen Trends, Sally Lyons Wyatt, executive vice president and Practice Leader, Circana, outlines the many definitions of value that frozen addresses.
Digital retail apps are changing the way consumers plan their shopping. In this Fresh Pulse episode, Jonna Parker, team lead, Circana’s Fresh Foods Group highlights consumer purchasing behavior in the meat department. Uncover why promotions aren’t seeing expected lifts, purchases are designed for minimal waste, and it’s often social platforms and retail apps that are guiding shoppers.
As inflation continues to press consumers, volume sales are down across food and beverage. Amid economic headwinds and a return to pre-pandemic activity levels, consumer behaviors are changing, but we are not consuming less. Circana thought leaders David Portalatin and Alastair Steel explain how shifting behaviors are illustrating new patterns in consumption across retail and foodservice.
Circana’s new report, “Inside America’s Kitchens,” provides an extensive audit of what’s in our pantries and refrigerators, while also inventorying appliances, cookware, and utensils. It reveals that we’re stocking far fewer food items than in 2020, while also making good use of tools in our meal prep. Darren Seifer, Circana food and beverage industry analyst, …
Consumer tech purchases for school, work, and entertainment were high during the pandemic. Tech items also have a long lifecycle, with replacements occurring on average every four years. The net result is a sluggish consumer tech industry in 2023. Circana’s Mike Crosby, executive director, industry advisor for commercial and consumer technology, and Paul Gagnon, vice …
Kristen McLean, executive director, industry analyst, Circana Books & Entertainment, describes books as “ideas wrapped up for sale.” When we study the books people buy, we learn about their thoughts and their shifting attitudes over time. This understanding helps us better meet changing consumer preferences. Highlights:
Easing inflation is making headlines, but consumers remain challenged by high prices. In this Fresh Pulse episode, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss consumer behavior, macroeconomic challenges, and why plus-one purchases are undervalued. Highlights:
Consumer tech purchases for school, work, and entertainment were high during the pandemic. Tech items also have a long lifecycle, with replacements occurring on average every four years. The net result is a sluggish consumer tech industry in 2023. Circana’s Mike Crosby, executive director, industry advisor for commercial and consumer technology, and Paul Gagnon, vice …
High inflation might limit discretionary spending and travel for many this summer. Still, consumers are making the most of their pandemic investments in outdoor spaces, grills, and smokers. Now it’s time for retailers to rewrite their summer playbook and merchandise for a new generation. Uncover tips and tricks from Jonna Parker, principal of Circana’s Fresh …
Innovation is a foundational attribute of Circana, so its sponsorship of The Sweets & Snacks Expo’s Most Innovative New Product Awards makes perfect sense. Sally Lyons Wyatt, Circana’s executive vice president and practice leader of client insights, and Anne-Marie Roerink, president of 210 Analytics, share insights on the winning trends and attributes.