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SOLUTION
Launching winning innovations requires the most accurate category narrative, deep insight on the competitive landscape, a process to continuously identify growth opportunities, and fast tools – all factors that support a test-and-learn mindset.
Leading brands choose Circana as their innovation partner because they want the most granular datasets and industry-leading modeling techniques to achieve their innovation objectives. While 80% of innovation fails, clients use our insights to confidently identify and launch winning innovation bundles.
Enhancing Product Growth with Circana: National Pork Board Case Study
Discover how the National Pork Board unlocked growth for an underutilized product using Circana’s comprehensive analytics and market insights. Learn about their journey from market analysis to in-store testing and how they effectively identified consumer preferences, optimized shelf placement, and increased sales opportunities.
Why choose Circana’s Innovation Solutions?
Validated forecast accuracy of +/- 10% compared to an industry average of 20% to 30%
The only provider to reflect client brand and category definitions
Managing a winning innovation process is about predicting where the market will be and what your consumers will want, and then developing products to meet those future needs. In the midst of so many unknowns, innovation marketers need tools to predict, identify, and optimize with confidence. Our suite of innovation solutions helps marketers make confident decisions at every phase of the innovation process.
Consumer Decision Tree
Develop an informed category narrative, product shelving, and sell-in opportunities based on shopper behavior insights
Hendry Market Structure
Increase your innovation’s success rate by accurately understanding the competitive landscape and key attributes
Growth Predictor
Develop a continuous pipeline of innovation and brand optimization opportunities to drive incremental growth
Concept Testing
Identify winning products, packaging, and positioning elements throughout the innovation process
Store Testing
Make smarter investment decisions based on a rigorous, automated solution that offers speed to insight