The Path to Profitability:
Leveraging Sustainability in Retail
Consumers are increasingly conscious of their environmental impact and are seek brands that align with their values. Retailers that adopt sustainable practices can attract and retain these eco-conscious consumers, leading to increased sales and customer loyalty.
According to the World Economic Forum, businesses that prioritize sustainability are better positioned to thrive in the long term. To drive growth and adapt with consumer preferences, retailers can implement strategies for advancing sustainability.
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Circana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
What's Inside
Incorporate Sustainable Product Offerings: Eco-friendly products appeal to environmentally conscious shoppers.
Follow Health and Wellness Trends Shaping Retail: Leverage the growing demand for vegan and cruelty-free products to drive growth and customer loyalty.
Minimize Waste: Enhance sustainability and profitability by reducing waste and ensuring sustainable products are always available.
Case Study: Discover a real-world example! Through collaboration with a retailer, a global cosmetics manufacturer discovered an opportunity to manage inventory levels and reduce the risk of waste.
