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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Peter Masucci

Board Member

Peter Masucci is a board member for Circana.

Masucci is managing director at New Mountain Capital and joined the company in 2004. He was previously associated with Kohlberg Kravis Roberts & Co., where he focused on private equity investments across several industries. From 1997 to 2000, Masucci was an analyst in the Mergers and Acquisitions and Corporate Finance Departments of Goldman Sachs, where he evaluated and executed a number of strategic transactions.

Masucci also serves as board chair or director of 3E, Homrich Berg, and Lincoln Investment. He previously served as the chair of SNL Financial and ACA Compliance Group and was the lead director or director of Blue Yonder, Deltek, DRB Systems, InComm, Inmar, Legends Hospitality, OneDigital, Sparta Systems, and Valet Waste.

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