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COMPLETE FOOD & BEVERAGE
SnackTrack®
An unparalleled view of snack and convenience food consumption.
SnackTrack® is the definitive source for snack food consumption information in the United States. Its ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed and examines situational and motivational dynamics that affect snack food consumption.
Business Benefits
Refine consumer targeting with profiles of who consumes your products — and your competitors’ products
Improve success rate and speed of new product development by uncovering individuals’ consumption behaviors and motivations
Strengthen marketing messages and positioning based on a clear view of where, when, why, and how snack foods are consumed
Increase your products’ “share of stomach” by understanding the snacking situations that are critical to your products
Key Measures
Who consumes — age, gender, demographics, region
Where, why, how, and when consumed, including consumers’ activities while eating
Where and when purchased, and reasons particular snack foods are consumed
Competitive set defined by situational dynamics
Methodology
Every day, online consumer panelists report on their snack food occasions both at home and away from home, resulting in over 350,000 snack food occasions in the United States per year. SnackTrack panelists report the snack foods they ate “yesterday,” reporting brand, flavor, and attributes, as well as information about the consumption situation and motivations for choosing their snack foods.
Industry Expertise
In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than Circana. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away from home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness—to help you solve your biggest business challenges.
Leading snack and convenience food manufacturers rely on Circana’s SnackTrack service to help them go beyond conventional purchase databases. It provides one-of-a-kind information focused on individuals and their snack food usage.
