Circana’s new report, Eat Play Love, unveils how European consumers are reshaping their shopping habits across food, toys, and beauty to give them more control of their health and well-being.

Leveraging data from millions of SKUs and six European countries, this report will provide a comprehensive view of what drives demand for everything from restaurant-quality dining at home to stress-busting toys and mood-lifting beauty products.

Consumers are seeking “mini moments of bliss,” gravitating toward brands and products that will deliver value, meaning, and emotional return. The report shows, for example, how high-protein snacks, prestige beauty, and luxury play experiences are becoming essential parts of daily life as people prioritize control, comfort, and joy.

Be part of the conversation about these emerging trends and how your brand can align with the future of self-soothing consumption.