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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Nielsen's 

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is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Understanding the Resilience of SNAP Shoppers

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  • Writer: Sally Lyons Wyatt
    Sally Lyons Wyatt
  • Nov 12, 2024
  • 1 min read

Despite continued economic pressures, Supplemental Nutrition Assistance Program (SNAP) participants have demonstrated resilience over the past year. Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort.

 

This on-demand webinar covers:

  • SNAP household participation and spend compared to non-SNAP households

  • Top-ranked categories and channels among SNAP households

  • Performance of private brands versus name brands among SNAP and non-SNAP consumers

  • Category strategies that can assist retailers with the right assortments at the right price in the right stores

  • Ways to make affordable meals possible for SNAP consumers throughout the year





Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort...

About the author

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.


In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

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