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We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

NCSolutions (NCS) has joined Circana!

With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more

With Circana, You Can.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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Liquid Data Engage Test

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Circana powers marketing mix for these partners and more  

16 Feb 2023

Constellation (9.7% growth) led large companies in growth, with Upfield (30.9%) leading mid-size companies

16 Dec 2022

Ahead of Super Saturday, fourth quarter retail revenue is 6% below 2021 levels

9 Feb 2023

As economic uncertainty transforms the toy market and consumer behavior, it's critical to know what the future may hold.

5 Jul 2023

Canadians invest in their hair as they resumed social events and gatherings during Q1 2023.

3 Mar 2023

As consumers returned to normal routines, streaming video on demand (SVOD) viewership leveled out in 2022

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