Snacking now accounts for 20% of food and beverage sales globally, according to Circana’s Sally Lyons Wyatt, Ananda Roy, and Dan Bone. In this webinar, you’ll hear from snacking experts in the U.S., Europe, and Australia as they explore the latest trends, consumer behaviors, and growth opportunities in the global snack industry.

Webinar highlights:

• Healthier snack options, led by trends in the U.S. and Europe, are in high demand. Functional snacks offering protein, fiber, and added nutrients are key drivers of growth, alongside indulgent products that address emotional and social needs.

• While U.S. consumers lead late-night snacking, Europeans favor morning snacks, and Australians increasingly prefer healthier options across dayparts. Younger consumers, particularly under 40, dominate snacking with more frequent consumption.

• Retailers are driving private label growth with premiumization and innovation, including functional benefits and unique flavors. Successful product trends include plant-based options, resealable packaging, and indulgent co-branded flavor pairings.

• Consumers continue to invest in snacks despite inflation, gravitating toward products offering strong value or promotional deals. Packaging stands out as the top influencer in purchase decisions.