Ananda Roy engages executive leaders at the world’s largest consumer goods brands and retailers on the strategic drivers of category growth. With a strong commercial mindset, he leverages Circana’s extensive data and analytics capabilities and a team of subject-matter experts to accelerate client growth.

Roy is the author of several Circana European CPG thought leadership reports, including Europe’s Innovation Pacesetters, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight, and Demand Signals, Circana’s bi-annual consumer goods categoryreview.

A recognized industry thought leader, Roy is a frequent speaker at industry conferences and events and has delivered opening keynote addresses at several global food and beverage conferences. His perspective is often featured on BBC TV and Radio, SKY and CNBC networks, and in The Financial Times of London, Le Figaro, El Pais, Bloomberg, Reuters, Marketing Week, and leading trade media outlets such as The Grocer and ESM.

Before joining Circana in 2021, Roy held various strategy development and commercial leadership positions in FTSE-25 CPG firms and management consulting and research firms, in addition to early-career roles at two global advertising networks.

Roy has an MBA from the University of Warwick and executive qualifications in Leadership, Innovation, and Advanced Analytics from the Harvard Business School, London Business School, and Cambridge University.