LOS ANGELES – Feb. 5, 2026 –  L.A. Libations, a leading emerging CPG brand accelerator and innovation company, today announced a strategic partnership with Circana, LLC. Circana will serve as the strategic market insights partner to the L.A. Libations ecosystem, which includes Taste Tomorrow Ventures, a venture fund focused on emerging brands; L.A. Vibrations, a marketing and branding agency for emerging brands; SIP, the Southern California Incubation Program; and The Beverage Forum, a premier conference for CPG leaders worldwide.  

The partnership brings together Circana’s extensive, omnichannel data and advanced analytics with L.A. Libations’ emerging brand ecosystem**, enabling both organizations to better identify, shape, and scale the CPG brands of tomorrow.  

“At L.A. Libations, everything we do is about building what’s next in CPG brand innovation,” said Danny Stepper, CEO, L.A. Libations. “By joining forces with Circana, our Strategic Data Partner, we are putting world-class data and insights directly into the hands of our founders, partners, and investors. Circana’s expansive data and predictive analytics will allow L.A. Libations to see around corners, make smarter decisions, and accelerate the growth of the most promising emerging brands.”  

“Partnering with L.A. Libations allows us to bring our insights and analytics expertise to one of the most dynamic ecosystems in the beverage industry,” said Monica Cantz, Executive Vice President, Global Client Development Organization, Circana. “Together, we can uncover emerging trends, understand consumer behavior on a deeper level, and help innovative brands make smarter, faster decisions to scale with confidence.”

The collaboration creates a powerful feedback loop between rapid innovation at the brand level and real-time visibility in the marketplace. L.A. Libations and its partners will be able to leverage Circana’s insights to validate concepts, refine positioning, and prioritize channels, while Circana will gain early visibility into the concepts and trends that are poised to shape the future of beverage.  

“This is a two-way strategic win,” added Co-Founder Dino Sarti, L.A. Libations. “Circana’s data and analytics will make our brands and our platforms smarter and more competitive, and our emerging brand ecosystem will give Circana an early, on-the-ground view of where the market is going next. Insight plus innovation is a powerful combination.”  

Progress is already underway to integrate Circana’s insights into upcoming Taste Tomorrow Ventures initiatives and future Beverage Forum content and programming.  

About L.A. Libations  

L.A. Libations is a leading emerging brand accelerator and beverage innovation company based in Los Angeles, California. Focused on identifying, nurturing, and scaling the next generation of beverage brands, L.A. Libations partners with entrepreneurs, strategics, and retailers to bring innovative, consumer-driven concepts to market. Through its ecosystem—including Taste Tomorrow Ventures, L.A. Vibrations, SIP and The Beverage Forum—L.A. Libations connects capital, capability, and community to build the future of the CPG industry.  

Learn more at: [www.lalibations.com]  

About Taste Tomorrow Ventures  

Taste Tomorrow Ventures is the venture platform affiliated with L.A. Libations, dedicated to investing in and supporting emerging beverage and better-for-you brands. Combining capital with strategic guidance, operating expertise, and access to L.A. Libations’ network, Taste Tomorrow Ventures helps visionary founders accelerate growth and create long-term value.  

About The Beverage Forum  

The Beverage Forum is a leading industry platform convening beverage executives, entrepreneurs, investors, and thought leaders to explore the trends, challenges, and opportunities shaping the future of the beverage landscape. Through events, content, and community, The Beverage Forum serves as a hub for insight, connection, and strategic dialogue.  

About Circana  

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data^® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at circana.com.