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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Daniel Bone

Daniel Bone

Insights Director, Circana Australia

Daniel Bone brings more than 20 years of expertise to his role as insights director. Bone’s focus is to provide Circana clients with evidence-based perspectives on the most pertinent “big-picture” themes impacting Australian FMCG. He is responsible for providing industry viewpoints across food and grocery, liquor, and healthcare. Bone also leads Circana Australia’s perspectives on major industry trends such as e-commerce and sustainability. He is a frequent speaker at industry conferences and at Circana’s annual State of the Industry event.


Bone joined Circana in 2015, having previously held the role of global insights director with Datamonitor Consumer (now GlobalData Consumer). In that role, he spearheaded multi-region consumer trends research and presided over expanded global coverage and capability, particularly in the Asia Pacific region.

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