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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Gaming Transitions To Its New Normal

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  • Writer: Mat Piscatella
    Mat Piscatella
  • Sep 27, 2022
  • 0 min read

Updated: Sep 13, 2024


Mat Piscatella

Executive Director, Games

Despite U.S. consumers returning to in-person activities and experiences, gaming engagement remains close to 2020 highs.

About the author

Mat Piscatella brings nearly two decades of experience to his role as Circana’s video game industry analyst. He regularly advises senior industry leaders, media, and trade associations on the business trends impacting gaming’s present and future.


Piscatella previously held business planning and analysis roles at both Warner Bros Games and Activision Blizzard. His publishing credits include titles from leading video game brands such as Call of Duty, LEGO, Batman: Arkham, Guitar Hero, DreamWorks, Mortal Kombat, and Marvel, among others.


Piscatella has an MBA in marketing from San Diego University and a bachelor’s in political science from California State University, San Bernardino.

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