top of page

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Market Solutions

Benchmark sales against the market.

Consumer Solutions

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Innovation Solutions

Continuously identify growth.

Marketing Solutions

With up to 9x ROI on your media investments.

Analytics Solutions

Deliver 5% sales growth on average.

Supply Chain Solutions

Recover 5 - 8% of sales usually lost to OOS.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

static-bg-cube-right.jpg

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Health & Wellness in America

Posted in:

Category

Darren Seifer

Industry Advisor, Consumer Goods & Foodservice Insights

In this video I talk about the surprising way Americans snack...

About the author

Darren Seifer (pronounced SIGH Fur) brings more than 20 years of expertise at Circana to his role as an industry analyst for the CPG, food consumption, and foodservice industries. He is a contributing author of Circana’s annual Eating Patterns in America report, a compilation of all food and foodservice research the company conducts over the year. Seifer also provides insights based on Circana’s food-related research to organizations and companies across the country and has authored food and beverage research reports on the health state of U.S. consumers, the dynamics of meal delivery kits, what’s inside America’s kitchens, and the Future of Snacking.


Seifer is a frequent speaker at industry events hosted by organizations like The National Confectioners Association, The Food Institute, and GroceryShop. He is a frequently quoted industry expert in outlets such as the NBC Nightly News, The Wall Street Journal, and the New York Times.

View all solutions that

bottom of page