Darren Seifer (pronounced SIGH Fur) brings more than 20 years of expertise at Circana to his role as an industry analyst for the CPG, food consumption, and foodservice industries. He is a contributing author of Circana’s annual Eating Patterns in America report, a compilation of all food and foodservice research the company conducts over the year. Seifer also provides insights based on Circana’s food-related research to organizations and companies across the country and has authored food and beverage research reports on the health state of U.S. consumers, the dynamics of meal delivery kits, what’s inside America’s kitchens, and the Future of Snacking.

Seifer is a frequent speaker at industry events hosted by organizations like The National Confectioners Association, The Food Institute, and GroceryShop. He is a frequently quoted industry expert in outlets such as the NBC Nightly News, The Wall Street Journal, and the New York Times.