Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Circana Connects the Dots: TikTok Buzz Drives Nivea Micellar Water's Offline Sales Surge by 15% Read Case Study All Case Studies Liquid Data Engage: CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Play Consumer Spend $5.8T Industries 26 Categories 2,000 Stores 500,000+ Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED Behind the Wrapper Join Circana & BFY Media for an exclusive look at Behind The Wrapper with GT's Living Foods where we delve into the consumer behaviors shaping Kombucha culture. Learn More LATEST INSIGHTS Press Releases Circana Launches Liquid Mix, an AI-Powered Self-Service Marketing Mix Platform Press Releases Consumers Shop at 39 Unique Retailers a Year, Focusing on Convenience and Value, Reports Circana Press Releases Circana Reports on the Evolution and Cross-industry Influence of Wellness Trends Press Releases Factors Beyond Tariffs Are Already Disrupting Normal Consumer Behavior, Reports Circana Press Releases New Circana Snacking Research Reveals How Health, Flavor, and Innovation Are Redefining America's Cravings Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand