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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Holly Knightly
Chief Financial Officer
Holly Knightly became Chief Financial Officer for Circana in August 2024. Previously she was Executive Vice President, Global Finance and Transformation, at Circana.
Knightly has been a senior member of Circana’s finance organization since joining the firm in 2020. During her tenure, she has spearheaded several transformational initiatives across finance and the broader Circana organization. Prior to Circana, Knightly held positions within the finance organizations at Procter & Gamble, General Electric, and James Hardie Building Products, progressing in responsibility across planning and analysis, internal controls, accounting, and transformation.
Knightly earned her MBA from the University of Chicago Booth School of Business and her Bachelor of Science in Accounting from Miami University.
