The U.S. fresh foods industry is always evolving. To stay ahead of the competition and win consumers, manufacturers and retailers must have the latest data and innovative solutions. In this webinar, fresh industry experts explore Circana and FMI's vast data assets across retail and foodservice to reveal the insights you need to win with fresh foods now and in the future. This one-hour session will explore: ·      How consumers define value. Spoiler alert: It’s not just about price. ·      The evolution of eating occasions and family dynamics and its impact on the fresh industry. ·      The role of fresh within the growing health and well-being industry. This webinar is the first installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers. Speakers: Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana Kelly Krumholz, Perimeter Client Insights Consultant, Circana Rick Stein, Vice President, Fresh Foods, FMI

Marketing Mix Modeling (MMM) is your gateway to unparalleled insights and strategic wins. As a savvy marketing leader, you know the transformative power of MMM. But the true magic happens when you partner with the right expert. What makes a measurement partner stand out? How do they align with your unique media strategy? We’ve created a useful guide that reveals the questions you should ask when selecting a MMM partner.

Large-Chain Transactions Were Flat in March, the Best Performance Observed in 2025 CHICAGO – April 23, 2025   –  The restaurant industry showed promising signs of recovery in March 2025, as large-chain restaurant transactions saw notable improvement, according to Circana, LLC.   Transactions for the four weeks ending April 6, 2025, were flat (0%) year-over-year. This marks a significant gain over February’s 4% decline, showcasing the industry’s remarkable resilience in the face of economic uncertainty and low consumer confidence. “March's performance is an encouraging indication of the restaurant industry’s strength and adaptability,” said Tim Fires, president of Global Foodservice for Circana. “Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.” Key Highlights  Insights from Circana’s CREST Performance Alerts reveal several positive trends contributing to the restaurant sector’s renewed momentum in March: Improved Transaction Decline : For the four weeks ending April 6, 2025, large-chain restaurant transactions were flat (0%) YoY, a notable improvement from February’s 4% decline. All Dayparts Contributed to Improvements : The  morning meal was the best performing daypart and made the most progress, recovering from -6% in February to 3% in March. This rebound is largely driven by an increase in office occupancy rates as more companies implement stronger return-to-office policies. Along with the morning meal, snacking  was a top-performing daypart, with transactions slightly growing YoY during the March period. Strength Across Restaurant Formats : Both quick-service restaurants (QSRs) and full-service restaurants (FSRs) showed performance improvement relative to February. Within QSRs, fast-casual restaurants led the way, growing transactions by 2% in March. Resilience Amid Uncertainty Despite ongoing economic challenges, the March results highlight the enduring relevance of restaurants in consumers’ lives. From morning coffee runs to afternoon snacks and sit-down dinners with family, restaurants continue to be essential for both convenience and experiences that go beyond what can be recreated at home. "The positive momentum we saw in March shows how adaptable the restaurant industry is and how it can thrive even when market conditions are constantly changing,” added Fires.

Uncover the biggest trends and expectations for 2024 Even as inflation eases, U.S. consumers are paying about 30% more for food and beverage items than they were in 2019. Top dairy categories enjoyed $3.2 billion in sales growth, driven mainly by inflation. This report explores the top dairy and plant-based dairy alternative trends from 2023 and what to expect in 2024. No one knows more about how people eat and drink than Circana. Our unparalleled technology and deep industry expertise provide the most complete view of the food and beverage industry so you can inspire actions and unlock business growth.

Trends and Opportunities for a Changing Industry U.S. consumers have shifted their home care attitudes in recent years. New routines are taking hold, and retailers and manufacturers must understand and adapt to these changing behaviors to succeed. This report explores evolving cleaning routines, shopping habits, and product choices, and highlights opportunities for growth. Highlights :  Consumers are spending more time at home and are more conscious about cleanliness.  Demand for cleaning products continues to grow and diversify. Consumers now seek value and experiences beyond functional cleaning.  Innovators are extending their brands into adjacencies or adopting benefits from noncleaning categories.  Broader consumer trends supporting well-being are bolstering growth across home care aisles.  Clean and natural ingredients are becoming more important, and products with sustainability benefits are growing.

Consumer Dining Expectations Rebound: CNY Preview Prepare for 2025 Chinese New Year by understanding the latest attitudes and expectations across China’s foodservice industry. Despite declining through most of 2024, expectations to dine out in the month ahead recovered at the end of the year. This month’s China Consumer Sentiment Study  shows where consumers plan to increase their spending as CNY arrives.  Highlights: National policies encouraging consumption helped improve household incomes to end 2024. After a steady decline throughout most of 2024, expectations to dine out improved at the year’s end.  25.2% of consumers expect to increase spending on dining out, more than most segments. Recap of 2024 CNY performance, including the top channel and category trends.

Unlock the Power of Purchase-based Audiences For too long, TV campaigns have used targeting strategies resulting in wasted ad spend. With access to verified purchase-based data and a subscription video panel with cross-platform insights into Netflix, Amazon Prime Video, Hulu, and Disney+, you can improve targeting accuracy. See how SVOD audiences can help you: Increase Viewership: Fuel viewership of existing or new content. Attract Fans: Boost viewership of trending shows or large theatrical releases. Enhance Engagement: Go beyond the screen with licensed merchandise, books, toys, and video games. Improve ROAS: Use more accurate and granular behaviors, such as promoting holiday decor during holiday movies, to provide relevant advertising.

Many forces affect the U.S. fresh produce and floral industries, from inflation and demographic shifts to climate change and the rise of health and wellness. With all this change, how do you identify opportunities for success? In this webinar, industry experts from Circana and IFPA examine shopper behavior and retail performance within fresh produce and floral sales to reveal growth opportunities. This webinar explores: The latest consumer trends impacting fresh fruits, veggies, and floral in 2025 What to watch out for and consider in 2025 A live look at the insights available via the IFPA/Circana Unify™ for Association portal, such as: Retail sales performance Shopper retail behavior How to read, learn, and act on the insights Speakers: Jonna Parker , Principal II, Team Lead, Fresh Foods Group, Circana Carlos Salazar , Senior Analyst, Fresh Foods Group, Circana Rachel Blake , Manager, Global Insights, International Fresh Produce Association

The latest Demand Signals category report lays out the strategic landscape for CPG in Europe and discusses why. Headline inflation is dropping but volume sales are not recovering as expected.   Shoppers remain extremely price-sensitive – More everyday categories and behaviours are becoming discretionary.   Brands are losing ground to Private Labels – and there is more pain to come.   Yet Retailers really value brands and want them to compete . Entire categories could become ‘Innovation Deserts’   Brands face hard truths on Sustainability   A new era for pricing – and how smart brands are using it  to drive demand Avoiding the ‘garden hose’ approach to deals   Dynamic pricing is coming – and convenience will lead the way   Consumer discontent is rising – but brands can make shopping fun again! Questions? Contact your Circana account representative or email contactus@circana.com .

B Book 2024 The Global State of Beauty and Outlook from Circana Inspire actions and unlock business growth with this year’s B Book. Featuring the most complete view of the global beauty industry in a convenient online format, our B Book shines new light on the biggest trends of 2023 and how they’ll shape the year ahead. Get the latest perspectives from our experts around the world to navigate the changing landscape in 2024 and beyond. Complete the form to see this year’s B Book : B Book — The Global State of Beauty and Outlook from Circana > At Circana, we deliver unprecedented clarity on beauty trends across prestige and mass markets with granularity and precision you can’t get anywhere else. Our complete views, unparalleled technology, and deep industry expertise allow us to push beyond insights into ideas that lead to better outcomes.

Beverage alcohol consumers are looking for variety. The youngest consumers, Gen Zs aged 21 and older, are driving innovation in flavor, format, and packaging. This report explores what’s fueling demand and uncovers growth opportunities in the robust beverage alcohol market. Highlights: Ready-to-drink cocktail and hard seltzer sales are softening, but these convenient products hold broad appeal among age and household income cohorts. Beer sales remain strong in the convenience channel. Soft drink brands crossing into beverage alcohol are trending, especially with younger adult consumers. Gen Z preferences in non-alcoholic beverages, such as energy, fruit flavors, and added benefits, can inspire innovation in beverage alcohol.

In an era defined by evolving industry dynamics, it’s critical to stay ahead of changing consumer preferences in the food and beverage sector. New insights from the Finding Growth for Food & Beverage Retail report, published by FMI — The Food Industry Association, Oliver Wyman, and Circana, shows how grocers can attract more U.S. shoppers with assortments focused on needs, experiences, tastes, rewards, health, and convenience. Discover how to identify growth opportunities and navigate the challenges of today’s market. Key Insights : Industry Overview: How the food and beverage retail sector is faring in the current economy and shifts in consumer spending habits. Consumer Preferences: Deep dives into the expanding definitions of value, from convenience to health and well-being, and how they vary across demographics. Strategic Insights: Practical strategies for food and beverage retailers to win eating occasions across the day, with a focus on at-home and away-from-home consumption. Innovation and Solutions: Educational insights that can help retailers and suppliers meet and exceed consumer expectations. Future Trends: An outlook on emerging trends and how you can prepare for the future of food and beverage retail. Report Benefits : Data-driven Strategies: Arm yourself with the latest unparalleled industry data to make informed decisions. Actionable Insights: Access expert analysis and recommendations on how to attract and retain customers. Competitive Advantage: Uncover untapped opportunities and innovative approaches to stay ahead of the competition. Industry Expertise: Benefit from the comprehensive research and expertise of FMI — The Food Industry Association, Oliver Wyman, and Circana.

What does it take to win in CPG? Now in its 12th year, Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. Discover the top-performing companies of 2023 and the strategies used to achieve their exceptional success. Highlights: Across the multiple tiers of companies included in this research, winning companies used strategies that resulted in distribution, volume, and unit sales velocity gains. Except in smaller companies, greater price and mix growth did not differentiate leading performance. Growth Leaders expressed a strong focus on the consumer. Leaders speak of meeting the consumers where they are with easy and relevant products, consumer benefits, and messaging and price points that resonate with shoppers. Top performers generated a flow of excitement through product and experience, targeting penetration and buy rate, and balancing premium opportunity with affordability. Leading players used selective, purposeful artificial intelligence to improve supply chain efficiency and quickly develop and deliver marketing content.

Nearly 80% of U.S. consumers practice self-care, and 65% make it a priority. While the definition of self-care expands, it continues to encompass mental and social health, weight management, lifestyle and habits, and energy. This report examines consumer attitudes and behaviors to uncover opportunities that meet consumers where they are on their self-care journeys. Highlights: Since the pandemic, consumers have shifted from reactive to proactive self-care activities. Consumers prioritize their mental and physical health, but how they address those areas varies. Older consumers rely on medical professionals, while younger consumers seek help from family. Manufacturers are responding to consumer needs with products that deliver specific benefits, such as gut health. Retailers are working to alter assortments to address self-care, and partner with health care providers to elevate the level of care offered. Products focused on mental health and hydration, and the use of technology in self-care and food for wellness, present areas of opportunity for consumers.