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Dairy and Plant-Based Dairy Alternative Trends

David Portalatin

Senior Vice President and Industry Advisor, Food and Foodservice

Even as inflation eases, U.S. consumers are paying about 30% more for food and beverage items than they were in 2019.

  • Writer: David Portalatin
    David Portalatin
  • Mar 25, 2024
  • 1 min read

Updated: Apr 28

Uncover the biggest trends and expectations for 2024


Even as inflation eases, U.S. consumers are paying about 30% more for food and beverage items than they were in 2019. Top dairy categories enjoyed $3.2 billion in sales growth, driven mainly by inflation. This report explores the top dairy and plant-based dairy alternative trends from 2023 and what to expect in 2024.


No one knows more about how people eat and drink than Circana. Our unparalleled technology and deep industry expertise provide the most complete view of the food and beverage industry so you can inspire actions and unlock business growth.



About the author

David Portalatin is a trusted industry advisor who works closely with leading food manufacturers and retailers as well as foodservice distributors, manufacturers, and operators. He shares data and deep expertise on how U.S. consumers eat and drink, their attitudes and motivations, their personal characteristics, and their use of restaurants and other foodservice outlets. Portalatin is also the author of Circana’s Annual Report on Eating Patterns in America, a compilation of food and foodservice research.


Previously, Portalatin was Circana’s analyst in the convenience retailing, automotive aftermarket, and motor fuels industries. Before joining the company in 1999, he held various positions in foodservice wholesale distribution and convenience retailing.

Portalatin is a frequent speaker at food and foodservice industry events, corporate conferences, and executive meetings. A recognized industry thought leader, his comments have appeared in The New York Times, The Wall Street Journal, The Washington Post, and many other national media outlets.

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