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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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2025 Top Trends in Fresh Refresh

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  • Writer: Circana
    Circana
  • Feb 20
  • 1 min read

Updated: Jul 22

The U.S. fresh foods industry is always evolving. To stay ahead of the competition and win consumers, manufacturers and retailers must have the latest data and innovative solutions.


In this webinar, fresh industry experts explore Circana and FMI's vast data assets across retail and foodservice to reveal the insights you need to win with fresh foods now and in the future.


This one-hour session will explore:

·      How consumers define value. Spoiler alert: It’s not just about price.

·      The evolution of eating occasions and family dynamics and its impact on the fresh industry.

·      The role of fresh within the growing health and well-being industry.


This webinar is the first installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.


Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Kelly Krumholz, Perimeter Client Insights Consultant, Circana

Rick Stein, Vice President, Fresh Foods, FMI









Circana

Circana

This webinar is the first installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025...

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