The latest Demand Signals category report lays out the strategic landscape for CPG in Europe and discusses why.

1. Headline inflation is dropping but volume sales are not recovering as expected. 

2. Shoppers remain extremely price-sensitive – More everyday categories and behaviours are becoming discretionary. 

3. Brands are losing ground to Private Labels – and there is more pain to come. 

4. Yet Retailers really value brands and want them to compete.

5. Entire categories could become ‘Innovation Deserts’ 

6. Brands face hard truths on Sustainability 

7. A new era for pricing – and how smart brands are using it to drive demand

8. Avoiding the ‘garden hose’ approach to deals 

9. Dynamic pricing is coming – and convenience will lead the way 

10. Consumer discontent is rising – but brands can make shopping fun again!

Questions? Contact your Circana account representative or email contactus@circana.com.