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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Transform Your Linear TV Ads

By

Circana

Circana

Jan 30, 2025

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TV campaigns that rely on broad audience targeting strategies waste ad spend, learn how Circana's SVOD data analysis enhances engagement and improves ROAS.

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Transform Your Linear TV Ads

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  • Writer: Circana
    Circana
  • Jan 30, 2025
  • 1 min read

Updated: Dec 1, 2025

Unlock the Power of Purchase-based Audiences


For too long, TV campaigns have used targeting strategies resulting in wasted ad spend. With access to verified purchase-based data and a subscription video panel with cross-platform insights into Netflix, Amazon Prime Video, Hulu, and Disney+, you can improve targeting accuracy. See how SVOD audiences can help you:


  • Increase Viewership: Fuel viewership of existing or new content.

  • Attract Fans: Boost viewership of trending shows or large theatrical releases.

  • Enhance Engagement: Go beyond the screen with licensed merchandise, books, toys, and video games.

  • Improve ROAS: Use more accurate and granular behaviors, such as promoting holiday decor during holiday movies, to provide relevant advertising.

Exclusive Insights

Explore our step-by-step guide to revolutionize linear TV targeting

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