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Transform Your Linear TV Ads

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Circana

Circana Media

Unlock the Power of Purchase-based Audiences For too long, TV campaigns have used targeting strategies resulting in wasted ad spend. With...

  • Writer: Circana
    Circana
  • Jan 30
  • 1 min read

Updated: Apr 2

Unlock the Power of Purchase-based Audiences


For too long, TV campaigns have used targeting strategies resulting in wasted ad spend. With access to verified purchase-based data and a subscription video panel with cross-platform insights into Netflix, Amazon Prime Video, Hulu, and Disney+, you can improve targeting accuracy. See how SVOD audiences can help you:


  • Increase Viewership: Fuel viewership of existing or new content.

  • Attract Fans: Boost viewership of trending shows or large theatrical releases.

  • Enhance Engagement: Go beyond the screen with licensed merchandise, books, toys, and video games.

  • Improve ROAS: Use more accurate and granular behaviors, such as promoting holiday decor during holiday movies, to provide relevant advertising.



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