top of page
Top Nav.jpg

Solutions

Solutions-bg-image.jpg

Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

purple-gradient2.jpg
Spend-Tracker-Thumbnail.png

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

Growth-Insights-header1.jpg

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Examine the Self-Care Opportunity

Posted in:

Category

Circana

Circana Media

Since the pandemic, consumers have shifted from reactive to proactive self-care activities.

  • Writer: Circana
    Circana
  • Apr 16, 2024
  • 1 min read

Updated: Jan 3

Nearly 80% of U.S. consumers practice self-care, and 65% make it a priority. While the definition of self-care expands, it continues to encompass mental and social health, weight management, lifestyle and habits, and energy. This report examines consumer attitudes and behaviors to uncover opportunities that meet consumers where they are on their self-care journeys.


Highlights:

  1. Since the pandemic, consumers have shifted from reactive to proactive self-care activities.

  2. Consumers prioritize their mental and physical health, but how they address those areas varies. Older consumers rely on medical professionals, while younger consumers seek help from family.

  3. Manufacturers are responding to consumer needs with products that deliver specific benefits, such as gut health. Retailers are working to alter assortments to address self-care, and partner with health care providers to elevate the level of care offered.

  4. Products focused on mental health and hydration, and the use of technology in self-care and food for wellness, present areas of opportunity for consumers.



About the author

View all solutions that

bottom of page