Concept Testing

Retailers face questions every day about revenue drivers, market influences, channel effects, and customer insights. Quantifying the effectiveness of marketing initiatives to prove their return and ensuring the right allocation of marketing spend is a complex and mandatory exercise for both manufacturers and retailers.

Advertisers use Marketing Mix to manage data through our robust platform that provides seamless end-to-end integration, model campaign outcomes by leveraging the most granular and holistic data sets through our best-in-class machine learning platform, and receive prescriptive insights driven by data and our industry experts.