THE SINGLE SOURCE OF TRUTH FOR

Books

Offering the most comprehensive sales tracking information about physical and digital book sales in the U.S.

Circana Bookscan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.

Circana PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers, it provides unprecedented access to the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.

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Industry Experts

Brenna Connor

Industry Analyst, U.S. Books

Expert Bio

“The book market is endlessly fascinating. It’s robust and complex, but sales performance varies by segment, format, and publisher. It’s essential that publishers and book retailers understand market trends in their key areas of business to have the right strategy when it comes to acquisitions, pricing, marketing, and sales.”

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INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

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