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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Kristen McLean

Kristen McLean

VP, Client Insights, U.S Book & Entertainment

Kristen McLean is the Vice President of Client insights, and the leader of the Circana Entertainment Knowledge Group, a thought leadership collective within the global entertainment vertical. It covers toys, books, video games, juvenile products, and media entertainment.


McLean is also the Industry Advisor for US Toys and is a widely recognized expert in licensing and cross-entertainment consumer behavior. She works with a range of Circana’s largest manufacturers, retailers, and media clients to uncover key cultural trends. Her expertise, combined with Circana’s global view of more than 20 industries, helps the world’s leading entertainment companies drive strategic decision-making and understand today’s quickly evolving consumer.

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Kristen McLean

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Top 10 Video Games

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Top 10 Video Games
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Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry Record, Circana Reports

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28 Oct 2026

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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AI may change how brands win, but it isn't changing the math behind growth.

23 Oct 2026

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally

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23 Oct 2026

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report
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22 Oct 2026

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GLP-1 Unlocked

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GLP-1 Unlocked
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22 Oct 2026

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Top 10 Books

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Top 10 Books
Get the latest top 10 books both monthly and year-to-date from Circana's Bookscan.

22 Oct 2026

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

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21 Oct 2026

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Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings

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16 Oct 2026

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers
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How One Truth Set Becomes a Competitive Advantage

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How One Truth Set Becomes a Competitive Advantage
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