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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Anne Zybowski

Anne Zybowski

Vice President, E-Commerce

Anne Zybowski leads the development and commercialization of Circana’s innovative Digital Shelf solution. She is a recognized industry expert in e-commerce and omnichannel strategy, digital marketing, digital shelf capabilities, and retail media. She brings to her role more than 20 years of experience in CPG and retail strategy, as well as 15 years as an industry e-commerce and omnichannel pioneer.


Zybowski’s reputation as an industry thought leader began at Kantar, where she was a speaker, trainer, and strategic consultant working with both retailers and brands. She then pivoted to help build Kantar’s global Amazon, e-commerce, and digital shopper practice from scratch. Zybowski subsequently spent six years in multiple e-commerce and omnichannel roles at The Clorox Company, building out sales capabilities, omnichannel relationships with retailer partners, and the digital transformation roadmap. Prior to joining Circana, she spent a year leading omnichannel strategy and a client services team as managing director of an Amazon agency.


Zybowski is a graduate of the Johns Hopkins University and the University of Rochester Simon School of Business.

Recent Posts from

Anne Zybowski

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