CPS GfK’s SimIT Web will be powered by Circana’s Liquid Data technology platform

Monday 19 August 2024, Nuremberg, Germany – Consumer Panel Services GfK (now part of YouGov), a leader in the Shopper Insights space, is proud to announce the development of its groundbreaking new platform, SimIT Web. This cutting-edge product, developed in collaboration with Circana™, the leading advisor on the complexity of consumer behavior, is based on unique consumer metrics and will be a go-to solution for Category Managers. It will be used as a central pillar for shopper insights, providing recommendations on improved category performance. The launch is planned for Q3, 2024. 

Powered by Circana’s Liquid Data® technology platform, SimIT Web will enable manufacturers and retailers to leverage the power of analytics anytime, anywhere. The online platform offers 24/7 availability, ensuring uninterrupted access to crucial insights in real time. Moreover, it features robust and flexible data visualization capabilities, enabling users to easily interpret and export data. 

One of the key strengths of SimIT Web is its upcoming AI chatbot, which will allow users to leverage conversational AI to automate, streamline and simplify insights gathering and decision-making processes. This intuitive and user-friendly interface ensures that users can navigate through the platform effortlessly, eliminating the need for specialized technical expertise. 

Furthermore, SimIT Web incorporates embedded sharing and collaboration features, allowing teams to work together seamlessly. Users can easily share insights and discuss strategies, allowing for a more collaborative approach and a faster decision-making process. 

Additionally, the platform offers automatic report updates and powerful exporting capabilities, saving valuable time and resources. This ensures that users receive the most up-to-date information, enabling them to acquire the necessary knowledge to stay ahead of the competition. 

Circana’s Liquid Data® technology platform seamlessly integrates and aligns all sales, frequent shopper, media, and other datasets to quickly find the insights and action steps needed for brands and/or retail stores. Renowned for its scalability, performance, and reliability, Liquid Data ensures a seamless user experience and enables organizations to harness the full potential of data analytics. 

This platform represents a significant step forward in the Shopper Analytics industry. Its efficient data accessibility and visualization, export capabilities, AI chatbot, collaboration features, automatic report updates and user-friendliness make it a game-changer for Category Managers. By leveraging the power of Consumer Insights, FMCG manufacturers and retailers can make data-driven decisions that boost business growth and success. 

About Consumer Panel Services GfK:

We pride ourselves in being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey.  

We observe shopper behavior overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their customers’ motivations, behaviors and patterns, past present and future.  

Consumer Panel Services GfK is now a part of the YouGov group.  

More information at www.gfk-cps.com/