top of page
Top Nav.jpg

Solutions

Solutions-bg-image.jpg

Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

Image by Yuhan Du

Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

Growth-Insights-header1.jpg

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls

Posted in:

Category

Circana

Circana Media

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the more urgent global...

  • Writer: Circana
    Circana
  • Apr 30, 2024
  • 1 min read

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the more urgent global issues of our time. Many believe media and brands have an influential role in advancing women’s stature. Advertising and media have immense power in challenging stereotypes and shaping gender roles. This report represents the third round of research Circana has conducted with the ANA’s SeeHer. It explores the sales lift achieved when creative promotes women authentically and positively.


Highlights:


  • While 94% of consumers around the world believe achieving gender equality holds personal importance to them, and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue to reverberate.

  • Women have an estimated global economic purchasing power of $31.5 trillion, with $10 trillion in the United States alone. 

  • Results from GEM analysis shows creative advertising that accurately represents women can drive incremental sales lifts up to 10X, a notable increase compared to a 5X sales lift seen in the 2019 analysis.

  • The increasingly positive impact of higher-GEM creatives among younger generations highlights the evolving dynamics of higher consumer expectations of gender equality in advertising. 



About the author

View all solutions that

bottom of page