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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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U.S. C-Store Landscape Q2 2025: Trends, Challenges, and Opportunities

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  • Writer: Sally Lyons Wyatt
    Sally Lyons Wyatt
  • Aug 14
  • 1 min read

Updated: Aug 19

The U.S. convenience store channel faced a 7.9% sales decline in Q2 2025, driven by fuel weakness — but there’s growth potential in foodservice, CPG, and emerging beverage categories. This exclusive report from Circana explores:


  • Key performance trends across fuel, foodservice, and CPG

  • Shifts in consumer behavior, including Hispanic shopper engagement

  • Opportunities in alcohol singles, RTDs, and food-forward strategies

  • Regional growth pockets and competitive benchmarks




Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG

About the author

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.


In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

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