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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Make better strategic decisions.

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Liquid Data Go

ROI Calculator 

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

Designed exclusively for small CPG businesses. 

Curated best practice reports and guided analysis.

Answering the most pressing business questions.

Critical data and analytics for a single source of truth. 

Market and Consumer

Store Audit

Circana’s Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.

1

Platform

One unified platform that integrates shelf and POS data.

83%

Faster

Faster process from data collection to delivery.

AI

Integrated

AI-enabled image recognition.

Join more than 7,000 clients and partners worldwide

Introducing Emiri, your Liquid AI agent 

Fast

Get clarity in minutes. No expertise required

Easy

Your Liquid AI agent for your data, serving insights through simple prompts.

Efficient

Less time trawling, more time innovating.

Track Shelf Execution, Manage Space, and Assess In-store Conditions

Understand Merchandising Conditions and Expansion Opportunities

The Store Audit solution uses syndicated total store shelf data, allowing you to understand shelf positions relative to other categories, evaluate competitors, discover fair share opportunities, and target those that over-index on space.

Make Better Execution Decisions

By combining space productivity with performance data, you can establish productivity benchmarks and gain an overview of store and category trends. The Store Audit solution offers the ability to drill into strategic segment, brand, pack, and UPC-level data, providing a detailed backdrop for making informed decisions and recommendations.

Measure Observable Display Conditions and Merchandising Compliance

Circana’s Store Audit solution gives your business the ability to measure detailed execution trends across key merchandising locations, allowing you to better understand how well your strategy is being executed. Across accounts within grocery, mass, and drug channels, Store Audit tools helps you determine which retailers and locations contain opportunities.

Shelf Solution Insights for Consumer Product Goods

Manufacturers

Manufacturers use Circana’s Store Audit solution to get insights into physical stores, allowing them to measure shelf execution, manage space, and assess in-store conditions in one place that integrates display, shelf space, and POS data. Store Audit’s AI-enabled image recognition ensures a complete view of the shelf​ and results in faster data processing and delivery​.

How You'll Grow with Circana's Complete Data

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

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How You'll Grow with
Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise.

 

With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all.

 

Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way.

 

Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

No more fragmented data or conflicting insights.

 

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Not sure what's right for you? We can help.

Schedule a Store Audit Service Demo with Circana

Get to Know Circana’s Other Market Tools

Circana’s Complete Beauty® service provides manufacturers and retailers with a complete view of beauty across mass and prestige POS, all in one place.

Circana’s Complete Food & Beverage® solution offers insights into U.S. retail, CPG, foodservice, and consumption, bolstering your business with tools that connect insights to business issues.

Circana’s Complete Market™ solution offers comprehensive measurement of in-store and online sales, including fulfillment type breaks, across CPG categories.

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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