Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
With Circana, You Can.
Resources
Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
Liquid Data Go
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.
Market and Consumer
Survey
What people say and what they buy don’t always align. Circana Survey Solutions bridge that gap. By combining verified purchase behaviors with survey tools, we help you uncover what people think, what they do, and why so you can better predict and respond to their decision-making process.
Value Creation
Bring consumer voices to critical business decisions and the boardroom with Circana’s deep expertise linking attitudes to actions.
Real-time Feedback
Capture authentic, immediate attitudes and opinions from verified buyers.
Complete Sample
Access the right shoppers every time based on known channel and purchasing behavior.
Join more than 7,000 clients and partners worldwide
Introducing Emiri, your Liquid AI agent
Fast
Get clarity in minutes. No expertise required
Easy
Your Liquid AI agent for your data, serving insights through simple prompts.
Efficient
Less time trawling, more time innovating.
Find the Right Fit with Our Wide Range of Survey Solutions
Segmentation and Activation
Answer questions like: Who are my consumers or shoppers? How do I grow their purchases?
Brand Strategy
Answer questions like: How are products used? How can I effectively compete?
Buyer Journey Mapping
Answer questions like: How do I influence buying? Why am I gaining or losing sales?
Product Optimization
Answer questions like: How can I improve my offer? How much would that grow sales?
For Branding
Stand out on the shelf, in cart, and in mind. Brand Perception Guided Survey pairs Circana’s robust survey knowledge and capabilities with Circana's Receipt Panel to deliver a turnkey solution that’s tailored to your research needs. Understand what makes your brand unique in your category, and how your marketing and merchandising reflect your brand’s promise.
For Marketing
In-the-Moment Surveys from Circana offer the most effective way of capturing people’s authentic, immediate attitudes and opinions. See the most accurate insights right at the point of purchase based on our in-app receipt capture technology, delivering an abbreviated pop-up survey to our engaged receipt panelists.
How You'll Grow with Circana's Complete Data
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
How You'll Grow with
Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise.
With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all.
Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way.
Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
No more fragmented data or conflicting insights.
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth.
Segmentation
TARGETING + ACTIVATION
Who are my consumers or shoppers?
How do I grow their purchases?
Strategy
BRAND UNDERSTANDING
How are products used?
How can I effectively compete?
Journey
OMNICHANNEL + IN THE MOMENT
How do I influence buying?
Why am I gaining or losing sales?
Optimization
WHAT IF + HOW HIGH
How can I improve my offer?
How much does that grow sales?
Schedule a Demo
Get to Know Circana’s Full Suite of Consumer Data
Circana’s National Eating Trends® solution shows the complete story of how consumers eat and drink throughout the day.
Circana's CREST® solution delivers unmatched insights into where, when, and why consumers dine out.
