Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
THE SINGLE SOURCE OF TRUTH FOR
Books
Offering the most comprehensive sales tracking information about physical and digital book sales in the U.S.
Circana BookScan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.
Circana PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers, it provides unprecedented access to the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.
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It all starts with our
Industry Experts
“The book market is endlessly fascinating. It’s robust and complex, but sales performance varies by segment, format, and publisher. It’s essential that publishers and book retailers understand market trends in their key areas of business to have the right strategy when it comes to acquisitions, pricing, marketing, and sales.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
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Featured Solutions
SOLUTION
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
SOLUTION
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.
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