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The Right Mix
A Circana e-guide
Accelerate collaborative categor y -centric planning that delivers positive outcomes for shoppers , suppliers, and retailers.
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What's inside
As shopper needs shift rapidly, the ability to quickly tailor product ranges is critical for successful retail and supplier collaboration. Learn hos you can grow your brand and the category by creating shopper-centric ranges.
Plan Together, Win Together
Facilitate collaborative category-centric planning that delivers positive outcomes for shoppers, suppliers, and retailers.
Clear the Way for New Product Success
Identify deletion candidates that will have the least impact to your market share and make space for new product innovation
Focus on Features That Grow Market Share
Ensure ranging decisions and potential new product developments focus on product features and attributes that will grow your share.
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