The Right Mix
A Circana e-guide
Accelerate collaborative categor y -centric
planning that delivers positive outcomes for
shoppers , suppliers, and retailers.
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What's inside
As shopper needs shift rapidly, the ability to quickly tailor product ranges is critical for successful retail and supplier collaboration. Learn hos you can grow your brand and the category by creating shopper-centric ranges.
Facilitate collaborative category-centric planning that delivers positive outcomes for shoppers, suppliers, and retailers.
Identify deletion candidates that will have the least impact to your market share and make space for new product innovation
Ensure ranging decisions and potential new product developments focus on product features and attributes that will grow your share.
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