Outlook Special Edition
Navigating the new media world
Stay ahead in a media landscape that’s intelligent, accountable, and deeply connected to real consumer behavior.
Subscribe now to get the full report and gain the strategies top brands use to compete and win.
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What's inside
Media Transformation
How evolving consumer behavior, technological innovation, and economic shifts are reshaping the industry. See how AI and emerging tech are challenging traditional platforms and driving bold innovation.
Success Strategies
How leading brands create engaging content, measure precisely, stay agile, and optimize with AI to connect with consumers, adapt to market demands, and stay competitive.
Brand Building
Methods to measure, predict, and improve performance with data-driven decisions, AI-powered consumer insights, and advanced media analytics.
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Why do you need this report?
In today's evolving media landscape, staying ahead of technological advancements and shifting consumer behaviors is critical for brands.
Stay Competitive: Understand how technological innovations and economic shifts are transforming the media industry.
Optimize Strategies: Learn how top brands use AI and data analytics to create compelling content and measure impact precisely.
Build Resilience: Discover new strategies for brand building, including influencer marketing and livestream shopping.
Maximize every media dollar and improve your sales results with Circana’s measurement solution.
Accurate Purchase Data
Exclusive and scaled access to 2x the loyalty cards per households and 4x the loyalty card dollar sales coverage versus the competition.
Actionable Insights
Granular data leads to actionable insights for improving audiences and measurement, helping brands achieve up to 9x ROI (when using Circana Audiences, Media Lift, and In-Flight Optimization solutions together).
Improve Campaign Results
Measurement solutions provide near-time tactical insights and long-term strategic optimizations, helping business maximize marketing effectiveness, drive growth, and make smarter, data-driven decisions with precision.
