Circana Has What Your Business Needs
The most complete view of the home consumer, inspiring actions that unlock business growth.
The U.S. home industry grew significantly during the pandemic. But we foresee challenging times ahead. How can you grow market share moving forward?
Unlock Business Growth
At Circana, we measure markets to help our clients benchmark performance, identify opportunities, and make strategic decisions that drive growth. We provide industry expertise, thought leadership, and strategic counsel for C-suites of some of the world’s most successful brands.
To highlight what our data, technology, and industry expertise can do for your business, we’ve partnered with the IHA to create a custom analysis just for IHA members. This one-time offer reveals new insight on category- and brand-level performance, customized for your needs. Available for over 30 categories, you can take the first step toward a deeper understanding of our industry and gain the clarity you need to spark growth.
Categories Available
Relevant Articles
Data that delivers clear benefits
Lead discussions with your retail partners with detailed subcategory views by industry
Understand your brand and competitor’s share in the marketplace to gain/defend shelf space
Inform your product development team on growing product features to drive innovation and identify white space opportunities
What’s included:
Industry performance by category
Subcategory performance
Brand landscape
Top selling items
Attribute performance
