Circana Has What Your Business Needs
The most complete view of the home consumer, inspiring actions that unlock business growth.
The U.S. home industry grew significantly during the pandemic. But we foresee challenging times ahead. How can you grow market share moving forward?
Exclusive Insights
Complete the form to receive your exclusive custom analysis.
Unlock Business Growth
At Circana, we measure markets to help our clients benchmark performance, identify opportunities, and make strategic decisions that drive growth. We provide industry expertise, thought leadership, and strategic counsel for C-suites of some of the world’s most successful brands.
To highlight what our data, technology, and industry expertise can do for your business, we’ve partnered with the IHA to create a custom analysis just for IHA members. This one-time offer reveals new insight on category- and brand-level performance, customized for your needs. Available for over 30 categories, you can take the first step toward a deeper understanding of our industry and gain the clarity you need to spark growth.
Categories Available
Further Information
Data That Delivers Clear Benefits:
Use consultative insight on the state of the industry to lead discussions with your retail partners
Understand your brand and competitors’ share in the marketplace to gain and defend shelf space
Inform your product development team on growing product features to drive innovation and identify white space opportunities
nform your pricing strategy during macroeconomic uncertainty to maximize effectiveness
What’s Included:
Macroeconomic trends
Retail and shopper trends
Trends in home
Growth categories and category trends
Top-growing brands
Pricing trends
Additional category insight for one category of choice
Presentation and Q&A with Circana industry analyst
Categories Available:
Housewares:
Bakeware
Cookware
Cutlery
Food storage
Kettles
Kitchen gadgets
Portable beverageware
Tableware
Home Environment:
Air and water purifiers
Floor care
Home comfort
Kitchen Appliances:
All fryers
Blenders
Breadmakers
Citrus juicers
Coffee/espresso makers
Compact refrigerators
Countertop microwaves
Electric grills/griddles
Electric kettles
Electric skillets/woks
Food processors
Juice extractors
Multi cookers
Rice cookers
Slow cookers
Toasters/toaster ovens
Vacuum sealers
Waffle irons/sandwich makers
Personal Care:
Garment care
Grooming
Hairstyling
Oral care
Relevant Articles
Data that delivers clear benefits
Lead discussions with your retail partners with detailed subcategory views by industry
Understand your brand and competitor’s share in the marketplace to gain/defend shelf space
Inform your product development team on growing product features to drive innovation and identify white space opportunities
What’s included:
Industry performance by category
Subcategory performance
Brand landscape
Top selling items
Attribute performance
