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Liquid Mix
Own your marketing mix, maximize your returns
Gain insights through competitor comparisons and performance summaries.
Tailor external factors to align with specific brand needs.
Use Marketing Foresight® to explore and optimize various brand plans.
Streamline processes by mapping data efficiently and uncovering synergies.
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Knowing the return on ad spend across your entire portfolio is critical for effective marketing. Yet many brands lose opportunities by relying on ad hoc reports instead of marketing mix models. Circana’s Liquid Mix provides quality marketing mix models for all your brands. Analyze performance across channels and partners for accurate assessments, fast scenario modeling, and up to 45x return on marketing mix modeling investments with AI-powered modeling and spending optimizations, all available in Unify+™.
Built with Circana’s industry-recognized, robust store-level data, our self-service marketing mix platform delivers results 80% faster than traditional methods so you can answer critical business questions and maximize marketing budgets.
Why Liquid Mix?
Fast
On-demand marketing mix availability in Unify+ gives you access to the level you want in the format you want it in.
Flexible
Results are 80% faster than traditional models so you can quickly go from data to insights to action within hours.
Granular
AI-powered optimizations with accurate historical modeling identify opportunities for improvements.
Instant Access to Insights and Scenario Planning
"This is what we’ve been trying to achieve for 5 - 10 years, as close to a real-time mix as possible."
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